When Wip's external branding agency sunsetted and creative moved in-house, there was no motion language in place. I collaborated closely with motion designer Tom Van Deusen to help define what that could look like — contributing brand direction, storyboards, and visual references while Tom led the animation and motion design.

I worked across AI image generation, Figma, and storyboarding to develop concepts and communicate creative intent, ensuring the work stayed grounded in Wip's brand as it evolved. The project spanned four paid social content pillars and ranged from polished campaign assets to more playful, personality-driven content.