#JeuveauFest at ARRIVE Palm Springs – Social & Event Design
Client
Jeuveau by Evolus
Role
Social Campaign Design & Event Graphics
Collaborator
Art Director, Ryan Gibson
Agency
Hangar Four
Year
2025
JeuveauFest represented a strategic experiential marketing campaign that combined influencer engagement, brand education, and real-time social content creation during one of the most competitive festival seasons. The activation featured poolside activities, In-N-Out catering, DJ performances, complimentary injectable treatments, and the official launch of Evolus Academy—a practitioner education platform.
Working alongside Art Director Ryan at Hangarfour, I contributed to the visual identity, Instagram campaign design, and event graphics that supported Evolus's mission to normalize neurotoxin treatments while building community engagement within the aesthetics space.
Campaign Metrics & Performance Benchmarks
Social Engagement
Instagram Engagement Rate:
6.5% average across influencer campaigns
Influencer Network Reach
3.2 million followers through 47 aesthetic influencers
Content Strategy
User-generated content and co-branded provider posts to increase authenticity and organic reach
These custom reel covers for instagram brought visual cohesion to the festival’s video content, making each highlight instantly recognizable and on-brand as viewers scrolled through the feed.
Results & Impact
Measurable Outcomes
Contributed to Evolus's continued market leadership and 15.5% revenue growth
Delivered performance-driven campaign results focused on engagement quality and conversion rather than vanity metrics
Strategic Value
The JeuveauFest activation demonstrated successful integration of experiential marketing, influencer partnerships, and educational content, helping Evolus maintain its position as the fastest-growing neurotoxin brand while expanding practitioner engagement and consumer education.